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James Henry Williams

our history

James (Jim) Henry Williams came to Australia from England and had beginnings as a farmer in Tyalgum, just outside of Murwillumbah.

In April 1935, James purchased a seed and produce store from the Winterbon family. As the business started to grow and create momentum, his daughter Quida and son Harry joined the company. With the beginning of World War 2, Harry joined the AIF and temporarily left the business to be run by his father (James), sister (Quida) and younger brother Earle. On return from his service after the war, Harry with his brother Earle gradually took over the company from their father and in 1953 JH Williams & Sons Pty Ltd was brought to life. Progressively the company expanded but has never strayed from the original concept of being a family business working for the community with integrity and honesty.

In 1970 Earle’s son Bruce joined the company and started working with Harry in the agricultural side of the business. By this time JH Williams & Sons Pty Ltd had grown to include a hardware store, BP fuel depot at Tweed Heads South, BP Murwillumbah, fresh produce packing house and produce rural divisions established at Tweed Heads, Cudgen, Alstonville, Kyogle and Southport.

In 1986 the company sold the produce and rural divisions and later the fuel supply divisions to focus on the core business of supply to the building industry. This focus allowed the business to expand through aquistion of building supply stores at Southport, Casino, Lismore, (now Goonellabah) and Ballina.

The company profile today sees a strong mix of businesses capable to servicing a continually changing environment and community needs. The ability to adapt and grow is the foundation of the company’s success even today.

Bruce Williams is now the Managing Director of the company and along with the strong management team he possesses, he is excited about the future and looking forward to tackle the challenges that lie ahead.

Mission Statement

The Williams Group is committed to providing the complete solution to all industries we are involved in, ensuring that together with our partners in business we remain ‘One Step Ahead’

our commitment

The Williams Group is committed to providing the complete solution to all industries we are involved in, ensuring that together with our partners in business we remain ‘One Step Ahead’.
What does this statement really mean?

Williams Group

This covers not only the Owners, Managers, and Staff, it also includes the Company’s history, resource base, position in the marketplaces we operate in, along with the value of the Williams brand.


We acknowledge that nothing can be taken for granted, we have to work extremely hard and remain focused to achieve the goals that we have set as a Company.

Complete solution

We have established a number of divisions offering a broad range of products essential to the industries that we choose to operate in. We will remain opportunistic, always listening to our customers, and adding other elements that will enhance our overall offering to achieve this goal.

Partners in business

Our partners include; Customers, the community, suppliers, industry buying groups and our financial service providers. Nothing can be taken for granted we need to work closely with each partner so that together we all achieve what we need. We will always be focused on more than just price and we realise that a partnership covers far more than just this one element.

One step ahead

We not only want to be - we need to be always looking to improve our position as a Company. This statement alone shows that we are focused on outcomes and this clearly defines our greatest purpose as a Company and concentrates on returning to all of our partners what we need to achieve.

our staff

The Williams Group proudly employs over 200 staff across the 13 locations that we operate from. Our combined knowledge as a group, in the industries we work in, is clearly is well ahead of our opposition and we are committed to employing long term, well-trained staff who love the industry that they have chosen to work in.

We aim as a group to provide exceptional service across all of our divisions and our staff are committed to ensuring that we do everything we can to exceed the expectations of our customers. We are not 'just another store' where you select your own items and proceed to the check-out, it is our aim to provide information and advice that will help you with your purchasing decisions all the way through the process.

Williams staff using forklift
What we offer

We have experts in each of our stores in each of the product categories we cater for.

We are committed to training our staff and will engage the appropriate resources to ensure that we can provide up to date and factual advice.

Our staff live locally with many having lived in the areas that they work for many years - so they know the area and the issues that we all have to deal with specific to the climate that we live in.

We have a team of 12 Sales Representatives, many of whom have come off the tools and bring with them a wealth of knowledge and an ability to partner with you on your next project.

We provide full take off and quoting services from bricks, timber, frames and trusses, plumbing and whitegoods, all fix-out and hardware needs. As a result we have a large group of technical staff located at different divisions throughout our network-who, in conjunction with our sales team, will give you the tools to make those important decisions on the best way to get the job done.